Bandai America Incorporated Announces Top 10 Imaginative Toys for Holiday 2010

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Must-Have Toys Offer Creative Play for Girls, Boys and Preschoolers

CYPRESS, Calif. – The holiday season is a time filled with magic and wonder. To help celebrate, Bandai America Incorporated announces its “Top 10 Imaginative Toys” for 2010. For parents looking to make their children’s wishes come true this holiday season, Bandai America Incorporated is proud to offer an array of value-packed toys that can help kids take their imaginations to the next level. Whether it’s on the go with TamaTown™ by Tamagotchi™, experiencing out-of-this-world adventures with Ben 10™, strutting the fashion runway with Harumika™ to show off dazzling designs, or into the kitchen with Chef Kids Cooking Club® to make mouth-watering treats, Bandai America Incorporated has the perfect gift to help nurture and grow a child’s imagination.

Bandai’s holiday line-up offers engaging playtime experiences with exceptional value for girls, boys and preschoolers. Bandai’s toys have already received accolades from top industry and consumer publications, including Harumika Style Studio being named as one of Good Housekeeping’s “Best Toy Awards,” and other products receiving honors such as Creative Child magazine’s “Kids Product of the Year,” FunFare magazine’s “All Star” award and the Tillywig “Toy Award.”

“Bandai America is committed to celebrating children’s imaginative spirit while creating innovative toys that deliver long-term value,” said Mark Schaffner, Executive Vice President of Toys for Bandai America Incorporated. “Our holiday line-up exemplifies Bandai’s commitment to fostering dreams, fun and inspiration at playtime.”

Bandai America Incorporated’s “Top 10 Imaginative Toys”:

Fun on the Go

Ben 10: Ultimate Alien™ Mark 10 Deluxe Vehicle ($29.99 SRP): Named a FunFare magazine 2010 “All Star,” Ben’s gadget packed tuner comes with five missiles and four vehicle modes – racer, hovercraft, submarine and jet fighter – as well as a translucent green Ben 10 action figure for the intergalactic adventurer on the go. Other select 4” Alien Collection figures can fit in the vehicle as well.
Ben 10: Ultimate Alien™ Mark 10 Deluxe Vehicle

Pocoyo™ Bump ‘n Go ($24.99 SRP): Showcased in About.com’s “Hot Holiday Toys for Preschoolers,” Pocoyo Bump ‘n Go features the CGI series star Pocoyo zooming around in his racing car while music plays. If the car hits an obstacle, it stops, moves back and makes a U-turn to ensure endless fun moving and grooving with Pocoyo! Now available at Toys-R-Us!
Pocoyo™ Bump ‘n Go

TamaTown Tama-Go™ ($19.99 SRP): TamaTown by Tamagotchi Tama-Go offers girls the chance to interact with their characters at home, online or on the go! The world’s first virtual pet has been re-invented to allow kids to change characters, add new games and visit the free online world at www.tamatown.com. Kids can take care of their favorite characters who can get married and even have children within the new Tama-Go platform.
TamaTown Tama-Go™

Creative Playtime in the Kitchen, On the Runway and Out-of-This-World

Ben 10: Ultimate Alien Alien Creation Chamber Laboratory ($49.99 SRP): The greatest addition yet to the “Alien Creation” line, the Alien Creation Chamber Laboratory combines design and innovation with the already successful Creation Chamber, allowing kids to watch as their own unique combination of aliens are automatically developed right before their eyes. Kids create these aliens by loading the lab with multiple arms, legs, heads and torsos, and with a push of a button, a new alien comes together. Millions of alien combinations are possible.
Ben 10: Ultimate Alien Alien Creation Chamber Laboratory

Ben 10: Ultimate Alien Disc Alien Ultimatrix ($19.99 SRP): This latest edition of the Omnitrix, Ben’s watch-like device allowing alien transformation, the Disc Alien Ultimatrix comes with a disc-shaped alien hero (Humungousaur) that can be placed inside and activated to pop up while unlocking alien voices or sounds and lights.
Ben 10: Ultimate Alien Disc Alien Ultimatrix

Chef Kids Cooking Club ChocoPot ($24.99 SRP): Named one of 2010’s coolest toys by CNBC, ChocoPot is a unique cooking experience combining an entertaining cooking DVD, a fun process and great tasting treats. The kid-friendly cooking appliance melts chocolate to create fondue or molded candy in a variety of shapes to share with friends and family.
Chef Kids Cooking Club ChocoPot

Harumika Style Studio ($24.99 SRP): A winner of Good Housekeeping’s Third Annual “Best Toy Awards” and a Tillywig Sterling “Fun Award” winner, Harumika Style Studio offers a complete collection of fabrics and accessories for endless fashion fun! Harumika lets girls quickly and easily create their own looks with no gluing, sewing or scissors involved. All girls have to do is pick a fabric, wrap it around the dress form, then secure it into place with the Harumika patent pending Style Lock SystemTM and – voila! – the perfect custom outfit! Girls can show off their favorite designs in the “store window” and organize all their Harumika fabrics and dress forms.
Harumika Style Studio

Pocoyo Squeeze ‘n Play ($19.99 SRP): Plush Pocoyo, Elly and Pato play popular musical sounds from the show when preschoolers squeeze Pocoyo and Elly’s tummies and Pato’s drum. Now available at Toys-R-Us!
Pocoyo Squeeze ‘n Play

Wild@Art™ Eraser Art ($24.99 SRP): Eraser Art encourages tween girls to explore their interests and hobbies by creating accessories and school décor with their own artistic flair. To create a customized eraser, girls can either select from the included design templates or even create their own designs from scratch. The design template grid allows girls to line up the eraser color strips using the eraser unit as a base to hold their design in place. A small amount of water and a quick microwave heating will lock the design in place. Girls can then show off their custom, usable erasers!
Wild@Art™ Eraser Art

Wild@Art Pencil Art ($24.99 SRP): Pencil Art allows personality and individuality to shine through by stylizing writing and drawing essentials that are as fun to create as they are to show off! Girls can create their own customized pencil collection by wrapping plain pencils with decorative tape in the patented pencil maker unit. Girls can then personalize their pencil design with the included appliqués, message or name stickers. Finally, girls secure their signature design with the coating tape and place a rhinestone topper at the end of the pencil for an added glam effect.
Wild@Art Pencil Art

About Bandai America Incorporated
A leader in developing engaging, quality toys that capture children’s imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today. The Bandai America Incorporated brand family includes Power Rangers®, Ben 10, Harumika, Tamagotchi, Pocoyo and Teeny Little Families™ among other boys, girls, pre-school and hobby product lines. Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Amusement Facility and Content. The company is headquartered in Cypress, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.

Bandai logo: ® and © 2010 Bandai. All Rights Reserved.
Power Rangers: ® and © SCG Power Rangers LLC.
Ben 10 Ultimate Alien: TM and © CARTOON NETWORK. All Rights Reserved.
Harumika: TM SUNRISE and © SUNRISE, Layup. All Rights Reserved.
Tamagotchi: TM & © 2004-2010 Bandai, WiZ. All Rights Reserved.
Pocoyo: TM & © 2005-2010 Zinkia Entertainment S.A. Licensed by Granada Ventures Limited. All Rights Reserved.
Teeny Little Families: © 2010 Vivid Toy Group Ltd. All Rights Reserved. Licensed by Dixon-Manning.
Chef Kids Cooking Club is a registered trademark of Bandai. All rights reserved.
Wild @ Art: TM and © Bandai. All Rights Reserved.

FOR MORE INFORMATION:
Sara Leeper
MSL Group for Bandai America Incorporated
213-309-7988
Sara.leeper@mslgroup.com

Katie O’Neill
Weber Shandwick for Bandai America Incorporated
310-854-8238
koneill@webershandwick.com

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